Welcome to the world of Isabelina
Isabelina epitomizes beauty, luxury, refinement, quality, and exclusivity. We offer clients Interior Decorating and Design services that not only encompass the décor, lighting, and furniture we have become renowned for, but the bigger picture of design concept, space planning, procurement, and installation to create bespoke interior solutions.
It is a passion of ours to instill beauty in people’s homes
Isabelina, meaning “Queen of all Butterflies” inspired the opening of the first store in 2009. Since then, we have taken decorating and design to a new level with the guiding hand of industry stalwart and co-founder Judith Matthews. Today, our skilled and experienced decorating team works across many disciplines, including Interior Concepts projects for 5-star establishments, and high-end residential and corporate projects throughout Africa. At whichever stage we join you on your design journey, we’ll work together with you to enhance your living or workspace and reflect your personal interior vision.
Our Interior Concepts design process
Conceptual design
To create a cohesive design, ISABELINA considers the home's intended style and theme, presenting a conceptual direction through mood boards. This includes a general mood board for the overall style of the home and a mood board for each room, subject to the client's approval.
Design
After approving the conceptual direction presented in mood boards, clients will receive detailed furniture layouts, renders as well as floor, ceiling, lighting, and electrical plans that align with the approved conceptual framework.
Procurement
Isabelina offers a service to select, specify, and source decor requirements for clients. Once the client approves the design layout, Isabelina will prepare a quote for the specified decor. Furniture and fabric selection is offered at the Isabelina Design studio, with appointments scheduled at the client's convenience.
Attendance
To ensure the best results, Isabelina will oversee the quality, specifications, and timing of its own manufacturing and supplier processes, ideally monitoring projects from start to finish. We will inspect and sign off on finished work by suppliers and sub-contractors and supervise final furniture installations on-site.
